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Ace Hardware and Target plan member-focused promotions on Oct. 6-7, the same dates as Amazon’s Prime Big Deal Days. Walmart’s fall deals run Oct. 5-11, while Amazon plans to offer three daily rounds of “Today’s Big Deals.”
Ace Hardware and Target will run sales on Oct. 6-7, the same dates as Amazon’s 2026 Prime Big Deal Days, while Walmart’s fall promotions are scheduled for Oct. 5-11, according to an Oct. 2 report by Hardware Retailing. The overlapping offers put several major retailers’ seasonal promotions in front of shoppers during Amazon’s two-day event, though exact product availability and final prices may vary.
Ace Hardware’s promotion, called Ace Rewards Days, is for Ace Rewards members. Hardware Retailing reported that members can get 15% off sitewide orders of $49 or more and earn double points on purchases made Oct. 6-7. Ace is also advertising limited-time savings across nearly all categories. The report did not list exclusions, participating locations or the full terms of the offer.
Target Circle Deal Days are also set for Oct. 6-7. Hardware Retailing reported that Target will offer deals of up to 40% off for members. The report did not specify which products qualify, whether all offers require a particular membership tier, or how the discounts will be distributed across categories.
Walmart’s sales window is longer, running Oct. 5-11, according to the report. Listed examples include savings of up to 40% on home upgrades, up to 25% on tools and up to 30% on Halloween items. Amazon, meanwhile, plans to bring back “Today’s Big Deals” during Prime Big Deal Days, with new deal drops three times daily and discounts advertised at up to 55% or more. Those figures are maximum advertised discounts, not a guarantee that every item will receive that reduction.
How the Sales Overlap for Shoppers
The timing gives shoppers several opportunities to compare offers across retailers during one busy fall shopping period. Ace and Target match Amazon’s two-day dates, while Walmart’s weeklong promotion begins a day earlier and continues after the event ends. That makes the comparison about more than headline discount percentages: the item, its regular price, eligibility rules, stock and delivery or pickup options can all affect the value of an offer.
The sales may also be relevant to customers shopping for home projects, tools and seasonal goods. Ace’s reported sitewide threshold and rewards points may appeal to members making a larger purchase, while Walmart’s listed categories include home upgrades, tools and Halloween products. Target’s reported discounts apply through its Circle promotion. The available report does not establish that the retailers’ offers cover identical products or that one retailer will be cheaper than another.
For retailers, the shared dates put competing promotions in front of consumers at the same time. The reported schedules show how retailers are planning to compete for attention during Amazon’s event; they do not establish the sales impact, customer response or whether the offers will change purchasing patterns.
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The Two-Day October Deal Window
Amazon’s Prime Big Deal Days are scheduled for Oct. 6-7, 2026. The Hardware Retailing report, published Oct. 2, describes promotions planned by Ace Hardware, Target and Walmart around those dates. Ace Rewards Days and Target Circle Deal Days share Amazon’s two-day window, while Walmart’s Oct. 5-11 calendar covers both the lead-up and the days after.
Amazon’s “Today’s Big Deals” feature is not new: Hardware Retailing said it was introduced during the retailer’s Prime Days in June 2025. Amazon plans to reinstate it for the October event, with scheduled drops three times per day. The source report does not provide drop times or identify the products expected to appear.
““Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.””
— Kim Lefko, chief marketing officer of Ace Hardware
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Offer Terms and Product Lists Pending
The reported schedules and headline discounts do not provide full offer terms. Eligible products, exclusions, stock limits and exact prices were not detailed for the promotions, and the report does not say whether the listed maximum savings apply broadly or only to selected items. It also does not give Ace’s complete limited-time category offers or Target’s product-level deal list.
Amazon’s planned three daily deal drops are reported, but their timing and product selection remain unspecified. The source gives no information about how long individual offers will last or whether they will be available to all shoppers. The retailers’ announced plans also do not confirm final inventory, regional availability or the results of the sales.
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Check Retailers as Dates Near
The scheduled promotions begin Oct. 5 at Walmart and Oct. 6 at Ace, Target and Amazon. Shoppers looking for specific products will need to check each retailer’s listings and offer terms as the sales approach, including membership requirements, minimum purchase rules, exclusions and availability. Amazon’s planned deal drops are expected three times daily during its event, though the report does not give a schedule.
Further details—including product lists, precise prices and any changes to the announced dates or terms—were not included in the Oct. 2 report. Those details will determine how the competing promotions compare for particular purchases.
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Key Questions
When are Amazon’s Prime Big Deal Days?
Amazon’s 2026 Prime Big Deal Days are scheduled for Oct. 6-7, according to Hardware Retailing.
Which retailers are running promotions at the same time?
Ace Hardware and Target have promotions scheduled for Oct. 6-7. Walmart’s fall deals are scheduled for Oct. 5-11, overlapping with Amazon’s event.
What does Ace Rewards Days offer?
The report says Ace Rewards members can receive 15% off sitewide orders of $49 or more and earn double points on purchases made Oct. 6-7. Full exclusions and terms were not provided.
What discounts has Walmart listed?
Reported examples include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items during its Oct. 5-11 promotion. The figures are maximum advertised discounts; eligible products were not specified in the report.
What is Amazon’s “Today’s Big Deals” feature?
Amazon plans to offer deal drops three times daily during Prime Big Deal Days, with discounts advertised at up to 55% or more. Hardware Retailing reported that the feature first appeared during Amazon’s Prime Days in June 2025.
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