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Designer Ryan Saghian and his partners are expanding Eichholtz California from Los Angeles and Orange County to Palm Desert, where a showroom is slated to open in December. The founders say each location is designed for its local market; details such as the Palm Desert address and opening date have not been provided.
Eichholtz California plans to open a showroom in Palm Desert this December, extending the Dutch luxury furniture brand’s West Coast retail operation beyond Los Angeles and Orange County. The planned site is the third part of a California network founded by interior designer Ryan Saghian and partners, with each location intended to serve a different design market.
The Palm Desert showroom follows the launch of Eichholtz California’s West Hollywood flagship and an Orange County location at SoCo, which opened last December, according to Design Milk’s report. The report does not give a specific December opening day or identify the planned Palm Desert address. The new showroom is expected to bring the brand’s European furniture and accessories to the area’s design district.
Saghian founded the West Coast operation with his partner Anthony Checetto, who previously worked as an antiques dealer and leads retail operations. Their first location occupies about 6,000 square feet in West Hollywood. The partners later expanded the concept to a nearly 8,500-square-foot Costa Mesa showroom with cofounders Michael Webster and James Lunsford, both retail executives and entrepreneurs.
Eichholtz California presents a curated selection of roughly 400 items from about 4,000 products offered by the Dutch brand, filtered through what the report describes as a California perspective. The showrooms also include antiques, original art and products from other brands. The selection and displays change as pieces sell and new stock arrives, Saghian told Design Milk.
A Three-Market California Network
The Palm Desert plan would extend the company’s reach into a region with a distinct customer base, beyond the Los Angeles and Orange County markets already served. Saghian described the desert as having a strong connection to architecture, interiors and second-home living. A showroom there could give local designers and homeowners a physical place to see the collection, although the report does not provide sales targets, projected customer numbers or other measures of the expansion’s expected business impact.
The founders’ approach is not simply to repeat one store in several cities. Saghian said the aim is to make each location respond to its market, while maintaining a shared emphasis on Eichholtz products and complementary furnishings. For readers in the design trade, that distinction helps explain the expansion: the company is presenting the new location as a locally tailored showroom, rather than a standard-format chain outlet.
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From West Hollywood to the Desert
Eichholtz is a Dutch furniture and home-accessories brand whose products Saghian had used in his interior design practice before deciding to bring a curated retail concept to California. The West Hollywood store established the operation in Los Angeles; Costa Mesa then broadened its geographic reach into Orange County. The Palm Desert showroom is described as the next location in that sequence.
The concept is built around a changing presentation rather than a fixed catalogue on the showroom floor. Saghian said pieces are replaced as they sell and new arrivals come in, and that the interiors include a mix of contemporary and collected objects. This moving display is part of how the founders say they want customers to experience the stores, alongside the selected Eichholtz range.
“The idea was never to open three versions of the same store—it was to build a California network where each location responds to its market.”
— Ryan Saghian, Eichholtz California cofounder and creative director, speaking to Design Milk
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Palm Desert Opening Details Pending
The source report says the Palm Desert showroom is slated to open in December, but does not specify the year, an exact date, its street address, its size or the scale of its inventory. It also does not state whether the opening schedule is subject to change. Those details should not be treated as confirmed until the company provides them.
The report describes the curated range and retail concept but gives no financial information, including investment costs, revenue expectations or staffing plans. It does not say whether further California locations are planned after Palm Desert. The company’s stated aim to tailor each showroom to its market is a description of its strategy, not evidence of commercial results.
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The Planned December Launch
The next reported milestone is the Palm Desert showroom opening in December. The company has not provided a more precise schedule in the source material. The location’s final presentation is expected to differ from the West Hollywood and Costa Mesa stores, in keeping with the founders’ stated plan to reflect the local market.
Further updates would be needed to confirm the address, opening date and showroom details. After the launch, the locations are expected to continue refreshing their displays as products sell and new pieces arrive, according to Saghian’s description of the retail concept.
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Key Questions
Where is Eichholtz California planning to open its next showroom?
The company plans to open a showroom in Palm Desert’s design district. The source report does not provide a street address.
When is the Palm Desert showroom expected to open?
It is slated for December, but the report does not give a specific day or year.
Where are Eichholtz California’s existing showrooms?
The report identifies a West Hollywood flagship and an Orange County showroom at SoCo in Costa Mesa. The Orange County location opened last December, according to the report.
What does Eichholtz California sell?
The operation offers a curated selection of about 400 items from the Eichholtz range of roughly 4,000 products, alongside antiques, original art and products from other brands.
Will the Palm Desert store match the other locations?
Cofounder Ryan Saghian has said the aim is for each showroom to respond to its market, rather than create identical stores. The report does not describe the Palm Desert store’s final design or product selection in detail.
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