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Ace Retail Group announced plans to open a Westlake Ace Hardware at 99 Old Sugar Creek Road in Fenton, Missouri. Remodeling is scheduled to start in early 2027, and the company anticipates a soft opening in summer 2027; the final opening date has not been announced.
Ace Retail Group announced plans on October 29 to open a new Westlake Ace Hardware in Fenton, Missouri, expanding its presence in the greater St. Louis area. Remodeling at the former Goodwill building at 99 Old Sugar Creek Road is scheduled to begin in early 2027, with a soft opening anticipated for summer 2027.
The planned store will occupy a free-standing building of about 12,500 square feet, including approximately 11,000 square feet of retail space. The site has a large parking lot and access from New Sugar Creek Road, according to the report by Hardware Retailing. The announcement identifies the former Goodwill property as the store location; it does not describe the planned renovation or store layout in further detail.
Ace Retail Group currently owns and operates six Westlake Ace Hardware locations in the St. Louis area, in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton store would add another location to that group. The company’s announcement does not provide a staffing estimate, construction budget, store manager, or planned opening-day date.
Bob Massengill, president of Ace Retail Group, said the new location is intended to serve homeowners in Fenton with hardware, project supplies and assistance. His comments describe the company’s stated goals for the store, rather than independently measured customer demand or a confirmed range of products and services.
Another Ace Store for Fenton
The announcement gives Fenton residents a planned local option from a retailer that already operates across the greater St. Louis area. If the schedule holds, the store would add a hardware retailer with a substantial dedicated retail area and parking at a site on Old Sugar Creek Road. That could be relevant to residents looking for supplies and advice for home projects, though the company has not released a detailed inventory or service list.
For Ace Retail Group, the development extends an existing local network rather than marking its first move into the region: the company already operates six area stores. The seventh location would broaden its footprint into Fenton. The source does not state how many jobs the store may create, how much the project will cost, or whether the new site will affect operations at other locations.
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Ace Retail Group’s St. Louis Footprint
The new Fenton site is part of a broader presence in the greater St. Louis area. Hardware Retailing lists the existing Westlake Ace stores in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. Fenton is described in the report as a suburban community of about 28,000 area residents.
The planned address is 99 Old Sugar Creek Road, in a building previously used by Goodwill. The report says the property includes a large parking lot and can be reached from New Sugar Creek Road. The company has announced a future store and a preliminary schedule, not a completed renovation or an operating location.
““We’re excited to bring the Ace Helpful Promise to Fenton,””
— Bob Massengill, president of Ace Retail Group
Opening Details Still Pending
The announced dates are estimates: remodeling is scheduled to begin in early 2027, and a soft opening is anticipated for summer 2027. No specific start date, opening day, or explanation of what the soft opening will involve was provided. Construction progress could affect the projected schedule.
The announcement also leaves operational details open. It does not say how many employees the store will have, what departments or services it will offer, or whether the site will have any special features. Ace Retail Group’s stated aim to serve more homeowners is the company’s rationale; the report does not provide customer research or other evidence measuring demand in Fenton.
Remodeling Expected in 2027
The next stated milestone is the start of remodeling, scheduled for early 2027. The company anticipates a soft opening in summer 2027, but has not announced a firm date. Further updates could clarify construction timing, hiring, store services and the opening schedule; none of those details are included in the announcement cited by Hardware Retailing.
Key Questions
Where will the new Westlake Ace Hardware be located?
The planned store is at 99 Old Sugar Creek Road in Fenton, Missouri, in a former Goodwill building.
When is the Fenton store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027. The company has not given a specific opening date.
How large will the store be?
The building is approximately 12,500 square feet, with about 11,000 square feet of retail space, according to the report.
How many Westlake Ace stores does the company already operate in the St. Louis area?
Ace Retail Group currently owns and operates six locations in the area. The Fenton store would add another location.
When is remodeling scheduled to begin?
Remodeling is scheduled to begin in early 2027. No exact construction start date or detailed project schedule has been announced.
Source: hardwareretailing.com
